The Shadow Seeker

  Apart from being a messaging platform, Tumblr is one of the major spaces where fandom of any subject is allowed to grow in terms of engagement, so much so that scholarship on Tumblr fandom is now getting increasing visibility. Most writers of the bestselling variety these days are seeing the potential of the platform and using it accordingly. The Shadowhunter Chronicles is no exception. The various features of the platform lay a hefty foundation for the ever-growing stream of Shadowfam. The traditional understanding of an author's social media presence scaled down to mainly Twitter, Facebook, and at most Instagram. Even though Tumblr is older than Instagram, the idea that it was less business-like, or official, because of its extremely pop and geek-centric outlook, might be one of the reasons for this development. The significant growth of Shadowfam on Tumblr then can be directly linked with the author's own active presence on the platform. Clare began her own creative journ...

For every late nineties kid who grew up with Harry Potter, fantasy, I am sure will be the biggest pull towards literary fandom. Every time a new fantasy series is dropped by an author, the curiosity to find out about the book, to see whether the characters are from the already celebrated pool of magical creatures like witches or vampires, or something entirely new keeps us all up. This is perhaps why when Cassandra Clare introduced a new type of supernatural being called the Shadowhunters, I couldn't help falling head-over-heels with her books. Clare’s Shadowhunter Universe started in 2004 with her first book City of Bones. Since then she has released at least seven series of books, each of which has gained a vast and dedicated fan following. Adopted as a television series, one of her works, although slightly, still added to the number of her followers. Additionally, the transmedia presence of the franchise also increased, making it one of the best fandom rooted in literature. http...